Chapter 3 Pathology Questions

Chapter 3 Review Questions: 1. What is meant by the following terms: Homologous chromosomes- A matched pair of chromosomes, one derived from each parent. Both members of the pair are similar in size, shape, and appearance, except for sex chromosomes. Autosomes- The general term for chromosomes other than the sex chromosomes. Sex chromosome- The X and Y chromosomes that determine genetic sex. Barr body- The inactivated X chromosome that appears as a small, dense mass of chromatin attached to the nuclear membrane of somatic cells.This structure can be identified in the cells of a normal female and is called a sex chromatin body or Barr body after the man who first described it. Gene- Are segments of DNA chains that determine some property of the cell and are the basic units of inheritance. Sometimes, they are described as being arranged along the chromosome like beads on a string. Gametogenesis- A specialized type of cell division that occurs during the development of the eggs (ova) an d sperm. The development of mature eggs and sperm from precursor cells.Centrosome- A small region of cytoplasm adjacent to the nucleus that contains the centrioles and serves to organize microtubules. 2. How does the process of mitosis compare with meiosis? In mitosis, each of the two new cells (called the daughter cells) resulting from the cell division receives the same number of chromosomes that were present in the precursor cell (called the parent cell). In meiosis, the number of chromosomes is reduced so that the daughter cells receive only half of the chromosomes possessed by the parent cell. This process is not completed until fertilized by the sperm. . What are the differences between spermatogenesis and oogenesis? First, four spermatozoa are produced from each precursor cell in spermatogenesis, but only one ovum is formed from each precursor cell in oogenesis. The other three â€Å"daughter cells† derived from the meiotic divisions are discarded as polar bodies. Seco nd, spermatogenesis occurs continually and is carried through to complation in about 2 months. Consequently, seminal fluid always contains relatively â€Å"fresh† sperm. In contrast, the oocytes are not produced continually.All of the oocytes present in the ovary were formed before birth and have remained in a prolonged prophase of the first meiotic division from fetal life until they are ovulated. 4. What is a chromosome karyotype? How is it obtained? How is it used? A chromosome karyotype is an arrangement of chromosomes from a single cell arrangement in pairs in descending order according to size of the chromosomes and the positions of the centromeres. A chromosome karyotype is obtained by culturing cells in a suitable medium. Usually, human blood is used as a source of cells for these studies; the blood lymphocytes can be induced to undergo mitotic division.Certain chemicals are added to stop the mitotic division after the chromosomes have become separate and distinct, an d consequently , many cells arrested in mitosis accumulate in the culture medium. Additional methods are employed to cause swelling of the cells, which are then prepared, and the chromosomes can be examined. The chromosomes are then arranged according to their size, the location of the centromere, the relative lengths of the chromatids that extend outward from the centromere, and the pattern of light and dark bands along the chromosomes.Then the separated chromosome from one cell are photographed and arranged into a karyotype. The presence of abnormalities in chromosome number or structure can be detected this way. 5. What is the MHC? What is its function? What is its relationship to disease susceptibility? The MHC is the major histocompatibility complex. The antigens present on cells are determined by a cluster of genes on chromosome 6. This group of genes, which was first determined in laboratory animals in connection with transplantation experiments, is called the MHC.Originally, MHC proteins were considered of interest only with respect to organ transplantation because transplantation of cells containing MHC proteins different from those of the transplant recipient was followed by rejection of the transplant unless the immune system was suppressed. They take part in generating immune responses to foreign antigens of all types. The interaction of the HLA antigens with the various cells of the immune system is considered in the discussion on immunity, hypersensitivity, allergy, and autoimmune diseases. 6.What is a haplotype? How are haplotypes inherited by children from their parents? What are the chances that two children will have the same haplotype? A haplotype is a set of HLA genes on one chromosome and is transmitted as a unit. Each child receives one of two possible haplotypes from each parent. Because of the way in which chromosomes are transmitted from parent to child, the child has any of four different combinations of HLA haplotypes. There is one i n four probability that two children will both possess the same pair of HLA haplotypes.

Comparison between Japan and the Great Britain

Its quick to notice that both Japan and the great Britain are islands nations located on different parts of the world and bearing to this fact,both of them were greatly influenced in similar ways in their historical development attributed by their geographic feature. Because of their water surrounding nature ,both of them were isolated for a period of years by other nations. Due to their natural harbors both of them practiced imperialism around the globe. Japan never faced imperialism by the Great Britain and this ids because of its island nature. Both Japan and the Great Britain are member of the united nations and the G8.Both Japan and the Great Britain have a bicameral parliament . This is a system of parliament consisting of two chambers or two houses. Before the second world war ,both Japan and the Great Britain shared a particular bicameralism known as aristocratic . This includes hereditary peers who are chosen by the emperor or Her Majesty i the queen for Britain Japanese hou se of peers was abolished after world war two and replaced with its current house of councilors. Japan runs a system of government that is representative democracy. Japans bicameral system is neither connected with federalism it exist in unitary states.This implies that their upper house prevalence is for scrutiny to the lower house.. In Great Britain their bicameralism entails democratic and aristocratic elements. This includes the hereditary peers making up house of lords and house of commons which is entirely elected (Dwight 89). Both of them have prime minister Japan has an emperor who is a ceremonial leader and the head of cabinet,wile Great Britain has Her majesty the queen . The emperor has the authority to appoint the prime minister who serves as the head of government. Parliament majority who are compulsory diet members choses the prime minister .The sovereignty of japan is fully vested upon its citizens (Bradley 108). The Great Britain is s union of 4 countries England,Nor thern Ireland, Scotland and Wales majesty queen Elizabeth is the head of state in th parliamentary democracy government . Her monarch also serves as head of state to other 15 other commonwealth parliamentary government is based ion strong democratic traditions. prime minister is the head of government which is selected on the basis of current head of political party that gets full back up by the majority in the house of commons.The prime minister and the cabinet are official appointees by Her Majesty the queen but its the prerogative of the prime minister to select the cabinet which is actually derived from his /her party. The Great Britain parliament comprises of two houses namely house of commons and House of lords House of lords comprises of lords spiritual who are senior bishops of the church of England and lords temporal who are members of the peerage members of the peerage are never elected by citizens but obtain their appointment through former or present government.. House o f commons are elected while house of lords are hereditary and life peers.Japan has a set up of 2 political organizations which are the government which is made up of coalition of 2 major parties and the opposition which comprises of other minor parties. Their system is also characterized by the presence of chief cabinet secretary. The Great Britain government has the ability to change or stop written or unwritten element of the constitution because power is vested in them to do it. (Hamilton ,119) The Japan parliament is equally made up of two sides namely house of councilors and house of representatives. Electoral systems Japan.It has a political system with 3 types of elections First is the general elections to the house of representative that is run after every 4 years. The second one is to the house of councilors that is run after every 3 years to select one half of its members and local elections that is also run after every 4 years this is particularly for the villages and cit ies. Britain. There are five distinct types of elections namely general election,national or regional and assemblies election,elections to European parliament local and mayoral elections are six different methods in place for elections.(Michael, 211) Voting The minimum age for voting in Japan is 20 years and one must certify 3 month residency requirements office seekers minimum age is 25 years to the house of representatives and 35 years to the house of councilors. In the Great Britain the minimum age is 18 years and any person aged above 21 years and above who is a British citizen of another commonwealth country including Irish republic is allowed to vie for an election in Parliament.Elections are held after dissolution of parliament after every 5 years but the decision on when to hold the elections is determined by the prime minister (Michael ,189) Its a general fact that can be established that in a country the electoral system has a major impact on development of any political s cenario Great Britain the system vests itself upon an individual candidate to garner majority vote hence making him /her a member of parliament in the house of commons. CultureContrary to the Great Britain,Japans political parties since their i9th century,they have evolved drastically hence making them to go through a series of splitting of factions,regrouping and renaming . This has actually drawn adverse effects to the general public whose perception has been of mixed reactions. Amidst all these its still worth noting that laws in Japan actually stops or inhibits candidates from making written propaganda during electoral periods. Internet campaigns are also not allowed.Left with almost no option,politicians are left with no option they resort to shouting in loudspeakers in little vans driving into their constituencies This actually deprives them of the freedom to express themselves freely. Judicial system In Japan the chief justice is appointed by the monarch and all other justice s are appointed by the cabinet . whereas in the Great Britain hey actually don't have a unified judicial system,its divided as in England and Wales have one system,Scotland another and Northern Ireland a third one.They have the court of appeal,high court,crown court ,magistrate court and county court that are all administered by a body called her majesty court services with the house of lords being the highest appeal court in most cases but particularly in England and wales. The Great Britain is divided into 646 constituencies where only one member of parliament is elected. Japans military is governed by the ministry of defense the Britain Her Majesty is the head of the armed forced controlled by the Ministry of Defense which reports directly to defense council with the chief of defense staff being the head (Dwight 76).Political culture In Japan sovereign depends on prime ministers advice and in Japan ii entirely depends on its citizens. There is no written constitution in Britain r equired extraordinary to make judgment to certain issues. In Japan Public hearings are not given much weight contrary to the Great Britain. The expiry period of a bill in Japan is a shorter this is due to the fact that once they are not brought forward for voting during session they are rendered expired by the end of a session.But its worth noting that a bill passed by one house but not the other still qualifies to become law. Conclusion. From the above research its evident that democracy prevails more in Great Britain. than in Japan . Actually, England democratic standards has set a pace in the world democracy today. Taking a deeper look on the Great Britain parliament and the Japanese parliament,it further reveals that there is a wide gap between Japans parliamentary committee and plenary session (William 54). This in turn has greatly contributed to the imbalance.Comparison of the two worlds most industrialized countries shows that in the early seventies, Japans house of represent atives met in plenary session about fifty times only per year which is averagely about 82 hours while the house of councilors met about 30 times per year translating to about 60 hours. During the same time in the Great Britain, the house of commons met for over 167 times in a year translating to above 1500 hours while the house of lords met over 110 times a year giving a total of above 700 hours (Michael 21) .From the above one can actually derive that full house sessions are not given much priority in Japans legislative ideal. Japan democracy has been deprived of one most important aspect which is communication. Politicians are not allowed to put their campaigns on the Internet and no wide intensely conducted campaigns unlike in the Great Britain where a politician can actually walk from door to door campaigning and much emphasis is placed on posters,Internet and communication system at large.Works cited. Hamilton, James. Britain legal system:legislature and politics. New York: Dig ireads Constitutional history, 2000. Dwight, Merry D. Japanese legal system:politics and people. London: Cavendish Publishing, 2002. William, Roger and Timpson Michael . political culture in Britain. Oxford:Oxford University Press,2001. Bradley Richardson. political culture in Japan. California. University of California press,2001.

Positive aspects of tourism

The rise in tourism has occured for many reasons.My first example is; over the past few years an incresseing amount of people in More Economically Developed Countries (MEDC'S) have much more time and money to spend. Because of this, more people in MEDC'S can spend more time and money going on holiday. My second example is that transport has been made much more comfortable, cheaper and quicker to use which has made more people pursaded to travel, because lots of places in the world can now be reached easily. My third point is that Tourists might want ot learn about new cutures and other, different life styles which might incresse the amount of toursim. My fourth and final point is that most holidays come in â€Å"package holidays† or â€Å"family packs† which are usally much cheaper, which will pursaded more people to go on holiday. There are many positive aspects of tourism.For instance, some Less Economically Developed Countries (LEDC'S) see tourism as a way to make there country more devloped so that they can become a more economically developed country, this connectes to the fact that tourism can help LEDC'S build there education system e.g. money to build schools, money for teachers, schools, collage or university. Tourism can help LEDC'S medically e.g. hospitals, money for medcine and treatment, hospital equipment, doctors and nurses and the money to build hospitals. My second point is that tourism in LEDC'S can help more people get jobs aand get more money in the country. Another good aspect of tourism would be that; local teenagers can become independant of there families by getting jobs, and providing money for themselves. Unfortunatley, there are many negative appects of tourism as well, which include; tourists may not respect local customs trodictions, which might offened the local people and other people living in that country. Also the rules in a diffrent country or place might be diffrent to what the tourists is ued to so they might end up offemding or even brakin the law! Even though the country gets money not all of it is atually spent on the country, most of it is atually spent in hotels, which is usally owened by foreign countries. Another bad aspect is that the World Trade Reasurchers Organization (WTRO) have shown that the curren pattern of world trade is not making a diffrence. It showed that LEDC'S are not gettig any richer some have even shown that LEDC'S are getting porrer becuse of the money spent of facilites e.g tourist attractions (buildings-e.x hotels) . Another bad point is that tourusm can lead to crime rate incresses by up to a whooping 49.83% this is almost half! the crime rate is a big issue and is some times uncontrollable. Tourism is managed in diffrent ways. Here are some examples: in Bostwana they have sustanable tourism, this provides jobs and opportunities for the people there without destroying there lifestyles or the enviroment for the future people and animals of Bostwana. They do this by letting tourist experice troditional activities e.g weaving cloth. This is sustanable and it gets more money in the country that can be put to good use e.g farming-for crops/food and there education-money can be put to schooling so more people can go to school. Another example of sustanible tourism is in Tanzania (east Africa) they have sustaible tourism as well e.g they have a national safrai park (Serengeti national park). this is sustanable because they do not harm the amimals as they are kept in wide vast open space to roam about freely, the vewier and tourists always see them from a distance, never to close to startle them. this means they are not harming the amimals in any way, so it is sustaible. In conclusion, I think tourism can be good only if it is sustanible, for example- what they are doing in Bostwana but not if it is unsustanble for example-what they are doing in a place in spain which is ruining ther beach in the end int wont be worth it.but over all i think tourism is good only if sustanible.

European Financial Crisis Essay Example | Topics and Well Written Essays - 500 words

European Financial Crisis - Essay Example Over and above individual member perpetration to the crisis, the European region as a whole triggered the crisis. Exacerbated credit growth, low risk premia prevalence, liquidity abundance, and real estate bubbles are some of the major causes of the European financial crisis (European Commission 4). Other causes relate to the primary currency of the region; the Euro. Deteriorated euro value resulted in economic poor performance in key sectors of the European economy. As a result, recession scenario was looming, characterized by fluctuating business cycle. On the same note, the rush by financial institutions to safeguard their interests amid the economic downturn exacerbated the occurrence of the European financial crisis. Parties responsible for the crisis spread across different sectors of the economy. These sectors and their relevant parties perpetrated the crisis in different ways. In the financial sector, financial institutions were primarily responsible. Commercial banks rushed to make windfall profits at a time when the euro was performing poorly in the money market. On the same note, these institutions sought to safeguard their business portfolio by being slow to adjust their operations in such a way that would ease pressure in the economy. The bid to secure business interests at the time when the economy was starting to decline in terms of performance plunged the region into a financial crisis. In the government sector, central banks are primarily responsible. Central banks’ monetary and government spending decisions influenced interest rates negatively. Surging interest rates were realized even before the crisis exploded. Another aspect of responsibility in the government sector emanates from the fact that some European governments have defaulted debts (European Commission 9). Doing so has subsequently affected investments in the region to a point where financial crisis has been realized. The implication is that investors have to share in

Manets painting The Ragpicker Essay Example | Topics and Well Written Essays - 500 words

Manets painting The Ragpicker - Essay Example Instead, they find no problem and spend that money on beautiful and attractive architecture buildings that is everyone’s envy. And in this poem, the elder boy comes to the realization that it is only those people who are not like him who enters this beautiful house. Precisely, it is not for the poor to enter the facility. Further, the poem points out at the wide division between the poor and the rich. The poor is viewed as dirty and vile. Baudelaire’s Poem enlightens the readers of the problem existing in the society, the impoverished v.s. The wealthy but leaves it upon to people to do what they feel about it. Similarly, the communist manifesto discusses the division of the society into two social classes: the bourgeoisie and the proletariat. It goes even deeper to define the division by espousing the other perspectives like free man and slave; plebian and patrician; serf and lord among others (Engels, Friedrich, & Karl Marx, 2). The communist manifesto vents out about the antagonism between the bourgeoisie and proletariats. It discusses how the differences bring about conditions of oppression meted out at the poor in the society. It highlights how to struggle to become rich is killing values social ties among families and religious morals that the society had.   The struggle between the two social classes has made the relationship between people be defined by money. Both readings tackle the realism of life and how social classes brings about suffering and struggles in the society.

How to Write a Criminal Investigative Report Essay

How to Write a Criminal Investigative Report - Essay Example It is evidently clear from the discussion that the criminal investigative report must contain a narrative for the events that occur. In constructing this investigative report the main challenge was the conflicting information given by different witnesses. Upon arriving at the scene of the murder at the home there was a collection of witnesses that were at the location during the shooting. While the forensic evidence had not been collected, the witnesses provided a number of opposing accounts. The first individual the author interviewed indicated that the shooting occurred as a result of a drunken accident. His claim was that the deceased and another individual were playing with the loaded gun and as a result of one individual falling the gun discharged and the bullet lodged in the individual’s forehead. The second witness that was spoken to indicated that while he did not witness the actual shooting, he had overheard the two individuals arguing in a fight that grew increasingl y loud before gunshots went off. The final witness was the individual involved in the actual incident who stated the deceased shot himself with the gun not knowing there was ammunition in the chamber. While the exact incidence of the shooting is not known, it’s believed that the first witness, who is also the brother of the individual that was involved in the shooting, is covering for his brother. It’s believed the second witness is being accurate in his description of the conflict that occurred before the shooting. Finally, believed that the individual involved in the shooting is lying to cover his involvement in the crime.

Healthcare Research Essay Example | Topics and Well Written Essays - 500 words

Healthcare Research - Essay Example Summation of the finding of multiple qualitative studies with a focus on a particular evidence produces new interpretations of the qualitative research finding yet remains faithful to the philosophical, theoretical, or conceptual frameworks associated with the original research design (Kent & Overholt, 2008). There is growing acceptance of the value of this type of study and its contribution to qualitative research. Qualitative research itself can make great contributions to improving health care though evidence based information. With the evolving nature of research at this time, meta-synthesis shows major generalisable reality which a single study cannot. In contrast, grounded theory is done the opposite of the usual kind of research. Grounded theory starts with the problem, and in healthcare, this may likely be the method of use (Waldrop, & Kirkendall, 2009). An example might be that a particular ICU is having trouble with ventilator pneumonia. In grounded theory, that is the problem, increased numbers of ventilator pneumonia in the ICU. The next thing to do is to research what the evidence shows should be done to solve the problem.

Side Effects of Marijuana Assignment Example | Topics and Well Written Essays - 750 words

Side Effects of Marijuana - Assignment Example An overdose of the drug may lead to hallucination and the loss of self identity, overdose occurs when the drug is eaten because the user can take in a larger dose at once, The use of the drug is also addictive which is evident whereby the individual experiences an uncontrollable crave for the drug, marijuana addiction cycle is very powerful whereby the individuals find it impossible to stop the habit. The chemical compound of the drug also disrupts the proper function of the brain. The use of the drug causes chemical imbalances in the brain, as a result, the individual experiences difficulties in learning, difficulties in remembering, and the lack to quickly respond. The drug use also causes pain and individuals are required to take up more other drugs to stop the pain as a result the drug may lead to depression. When the drug is smoked it is absorbed into the bloodstream and enters the brain, the chemical compound delta 9 tetrahydrocannabinol interact with brain receptors... art rate and the breathing rate, as a result, the individual is more prone to heart attacks and other heart problem, this effect is caused by the chemicals in the drug which causes an increase in body processes, as a result, the drug taxes the body more and therefore speeding up the aging process.

The Monetary Union and UKs Defiance Essay Example | Topics and Well Written Essays - 1500 words

The Monetary Union and UKs Defiance - Essay Example The free movement of goods, services, capital and labour which resulted from the Single Market Programme meant that the member state would be constrained from imposing increases in taxes and regulation which would surely reduce benefits due to increase domestic production costs. To facilitate further trade, the European Union embarked on a venture of establishing a single currency for its members. The result of the EU monetary union was the euro. This currency is currently used by Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Portugal, and Spain. Monaco, San Marino while the Vatican City are licensed to issue and use the euro (UK DTI). It would be the interest of this paper to explore whether this move by UK affected its foreign direct investments economy due to its refraining from a supposedly beneficial single currency. It will also delve, to a limited degree, in the effects of EU enlargement in the UK's FDI. Business Aversion: The Case for Toyota and Nissan In the year 2000, the United Kingdom was threatened with pullouts from major industry players. Industrialists, one after the other, have warned that unless the UK joins Euroland, they will be forced to move their operations out of the country. One of the most prominent of this pro-Euro group is the Nissan Motor Company (UK) which manufactures automobiles from its plant in Sunderland. In April 2000, John Cushnaghan, managing director of Nissan (UK) announced that the high value of the pound was imposing an "unsupportable burden" brought about by exchange rates fluctuations. By May of the same year, the company claimed the strength of the Sterling against the Euro necessitated the need to cut costs by 30 percent. This loss, according to them, could force the company to transfer the production of the next generation of the Micra to be built in French and Spanish Factories transferring a 150 million investment (North, 2005). Another case would be that of the Toyota Motor Manufacturing (UK) LTD which required its British suppliers to use euro for its financial transactions with the company. The move was brought about by the 1999 operating loss in British operations (BBC, 2000). The requirement, Toyota claims, would reduce the risk to the company that it could lose money when converting euros to sterling in order to pay British suppliers (CNN, 2000). Toyota (UK) has a passenger car plant in Derbyshire producing Avensis and Corolla with an initial investment of 1.1billion. It also has an Engine Plant in North Wales with an initial investment of 400m. (Toyota Online, 2006) Toyota has also expressed its propensity to shop around in euro-friendly countries for cheaper goods if the pound remained high. Yoshio Ishizaka, a senior managing director for Toyota, said his

Sample Chapter Essay Example for Free

Sample Chapter Essay Advertising communicates and influences people. It encourages, persuades and manipulates the viewers, readers and listeners or even groups. It drives the behavior of consumers’ tastes and desires in choosing particular product and services. Advertising happens in many different ways. But most of the products were advertised on television because of its various senses being practiced. And in that matter the audience will be able to learn and inform more easily. Advertisers use many different techniques to get people to notice there adverts. Some advertisements used the popularity of a person, for example, they tend to hire artist for endorsing products so that viewers will easily fall to grab the said product. Television advertisement has a great impact when it comes to decision making and lifestyle of the students of the University of Batangas. They really choose the product that is fit and acceptable to their taste. Sometimes patronizing and endorsing can also change their choices of product and services. Some students tend to buy the product being patronize for them to recognize the group and strengthen the sense of belongingness. These observations are based on the survey conducted to undertake the present study. Every individual is easily attracted to those colorful advertisements on TV showcasing their products, companies, etc. , trying to capture viewers and infecting their minds into buying their product and services. It gives familiarity to an individual and it provides information about the product and services they can offer with their own advertising strategies into selling to the market. People are usually led astray by these advertisements forcing them to purchase wants which are not very necessary. In this study, the researchers have focused on shampoo advertising. They use celebrities to fuel aspirations among potential users and would simply start with graphic portrayals of shiny lustrous hair with the brands catchline which is used to emphasize the look and health of hair due to the nourishing action of Pro V. The stress, as always, was on the product and the crucial â€Å"moment of confirmation†, where the visuals show damaged hair being rendered healthy and shiny through shampoo usage. Advertising that is creatively executed helps the brand to break the clutter and build strong impact in the target market. It is very obvious that the products under competition have similar function and benefits but it should still have differences which can give the consumer a satisfaction and an aid to stay and buy the product. And they have different ways how their product will communicate to the public. Selected shampoo advertisements such as Pantene, Palmolive, Sunsilk and Rejoice are the main attention of this study since these are the brands mostly aired on television. The researchers have come up with the study because they believe that shampoo advertisements should be given consideration since it really brings an intensive impact to the society. Theoretical Framework The re-conceptualizing of the audience is clearly articulated in uses and gratifications theory. This study is anchored on the uses and gratification theory of Katz, E (1959) that deals with the effect of people on the media. The theory describes mass communication, as it provides an approach that is audience-centered. It deals with how and why people adopt specific media to satisfy their needs. The theory places more focus on consumer, or audience, instead of the actual message itself by asking â€Å"what people do with media† rather than â€Å"what media does to people. † It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audience is responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications. This theory would then imply that the media compete against other information sources for viewers’ gratification. For example, television advertise a particular product the viewer/s consumer will have an idea about it and the tendency to buy and the quality of advertisement will excel by the means of how percent of people patronize the products. . In this theory states the benefits of one to another. Statement of the Problem This research aimed to assess the implications of selected shampoo advertisements on the buying behavior of AB students of the University of Batangas. Specifically, the research sought to answer the following questions: 1. What is the profile of the respondents in terms of following: 1. 1. age; 1. 2. course; 1. 3. year level; and 2. What are the shampoo brands bought by the respondents? 3. How often do the respondents buy the shampoo brands? 4. How often are the respondents exposed to television shampoo commercials? 5. To what extent do the shampoo advertisements affect the respondents’ buying behaviour? Significance of the Study Today, a large number teenagers and student with various group, gender, educational level are seeing advertisement on various television medium and on habits, living has a broader impact. Thus, the researcher believed that after this study the student will be able to; a. Recognize how television advertisement affects their social interaction with their group, b. Educate and gain deeper understanding of advertising consequences and effects, c. Know the relevance of advertising in shaping the society To the future researcher – the result of this study would provide them the relevant information needed in accomplishing future studies and concerns. Scope, Limitation and Delimitation of the Study This study encompasses the entire range implications of selected shampoo advertisements on the buying behavior of Female AB students of the University of Batangas, AY 2013-2014. It also focuses on identifying the profile of the respondents as regard to their age, gender, course, year level and monthly family income; the shampoo brands commonly bought by the respondents; how frequent the respondents buy shampoo; how often are the respondents exposed to television shampoo commercials; and the extent of shampoo commercials that affect the respondents’ buying behavior as consumers in terms of brand’s popularity, endorser’s influence, price of the shampoo brand, package design of the shampoo brand, message presented by the advertisement, advertisement’s creative execution and presence of values, attitudes, and lifestyles of the audience. This research study consisted of 126 respondents from AB students of the University of Batangas. It intended to evaluate and scrutinize the results of the respondents from the items raised in the researcher-made questionnaire. This study is limited to the response of the viewers on shampoo advertisements and its involvement to the respondents. On the other hand, the researchers did not incorporate the other television advertisement, but rather concentrated or focused on shampoo advertisements. It did not also include the technical aspects of advertising in its broad meaning. Definition of Terms To ensure better understanding of the study, the following terms were defined according to their textual and optional meaning; Advertisement – This pertains to something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement. Attitude – This refers to a learned tendency to behave in a consistently favorable or unfavorable manner with respect to a given object, idea, person, or situation. Buying behavior – (also known as consumer behavior) is the process involved when individuals or groups select, purchase, use, or dispose of products or services, ideas, or experiences to satisfy needs and wants. Brand – This refers to the name, term, design, symbol, or any other feature that identifies one sellers product distinct from those of other sellers. Consumers – This is a person or group of people, such as a household, who are the final users of products or services. The consumers use is final in the sense that the product is usually not improved by the use Creative execution – This refers to the manner in which an advertising appeal is carried out or presented. A particular advertising appeal can be executed in a variety of ways and a particular means of execution can be applied to a variety of advertising appeals. Endorser – This is a person who may or may not be users of a particular product or service that may lend their names to advertisements for such products or services for a fee. Lifestyles – This pertains to the non-demographic characteristics of people when describing their behavior, such as recreational habits. Value – These are shared beliefs among group members as to what behaviors are desirable and non-desirable. Television – TV, the abbreviation for television is a telecommunication device used to transmit moving visual media. It became popular in the mid-twentieth century as a medium for entertainment. â€Å"TV† may also refer to the physical device. Televisions are used to view various subscription based programming, movies (via an additional media player), and recent models can also be used as computer monitors. Television advertisement – This refers to the use of commercial advertisements as a means of promoting a companys products or services through the television. It can be done on cable TV, national TV or the local stations. The concept behind it is to bring advertising commercials, production and campaigns to TV viewers in between their favourite programs as this is set to get their attention. Successful TV advertising is witty, thoughtful short and straight to the point.

The Conclusion Recommendations Construction Essay

The Conclusion Recommendations Construction Essay From the unstructured interview it appears that Anthony is somewhat frustrated with the lack of support for timber frame housing. Anthony has successfully constructed two five-storey apartment blocks of timber frame without any problems, yet the public are concerned about two storey timber structures. More needs to be done to market the benefits of timber frame housing and to educate the public. Although Anthony suggests that timber frame construction will become more popular in the future due to new building regulations requiring increased thermal performance and the Code for Sustainable Homes, it cannot be expected to happen overnight. Despite the governments drive for sustainable developments and using renewable construction materials, such as timber, their support to the timber industry is limited. However, the timber industry cannot wait any longer in the hope that the government will help to persuade the public to construct their homes of timber frame. The timber industry need to take the initiative and invest in marketing techniques that are beneficial to the industry. The government, designers, builders and developers all have a major part to play in raising the awareness of timber frame construction. Over three-quarters of Anthonys work is in the public sector. With government funding reducing year on year and limited profits to be made from public housing Anthony is dependent on private houses. He is keen to do more bespoke timber frame houses but until public perception changes he knows bespoke timber frame houses are sparse. 8.0 conclusion Recommendations 8.1 Introduction After carrying out the primary and secondary research, a thorough understanding of timber frame construction has been developed. It is felt that all requirements set out in the aims and objectives have been achieved. The literature review discussed in detail the current state of timber frame construction in the United Kingdom and the important role it has in the future of the construction industry. The various components, design parameters and regulations of timber frame construction were discussed in detail. Timber frame was compared against traditional masonry in many aspects throughout the research. The case studies demonstrated how flexible timber frame design and construction can be. The interview and questionnaires highlighted the many factors that are restraining timber frame construction in Northern Ireland and what can be done to help it progress. 8.2 Conclusion Traditionally, houses in the UK and Ireland are constructed of brick and mortar, and timber frame is seen as an alternative method of construction. There are many barriers preventing timber frame from progressing from an alternative method of construction into a mainstream competitor of traditional masonry. In the housing sector, it appears timber frame construction is suffering due to the publics negative perception. As was shown in the questionnaire, although a large number of the public recognise the benefits of timber frame construction they are still wary of it and the majority would prefer to build their own homes using traditional masonry. The questionnaire also highlighted the problems the public perceived timber frame construction to have, such as structural instability, poor fire resistance, poor value on the property and limited design. Timber frame construction is the most popular form of construction used throughout the world, but here in Northern Ireland it is seen as cheap and fragile and as a result people do not rate it on the same level as traditional masonry. This investigation has proven all the perceived problems to be untrue and established there is a general lack of understanding, knowledge and widespread availability of information, which has led to the public resisting change from traditional forms of construction. The construction industry is traditionally conservative towards new methods of construction hence many developers and contractors believe it to be a substantial risk to incorporate timber frame construction into their private housing schemes. Housing associations are keen to use timber frame as they want to achieve level 3 of the Code for Sustainable Homes with minimal costs while benefitting from the accuracy and minimal waste that prefabrication offers. Private developers will not use timber frame construction until they are certain the public are prepared to purchase a timber frame home as they do not want to devalue their site. A perceived problem within the industry was the unfamiliarity of timber frame from design through to construction. There is some unease within the industry regarding timber frame construction, whilst some are accepting it; others are oblivious to its existence. The construction industry, as a whole, need to start to familiarise themselves with timber frame design, timber frame detailing and timber frame construction. For timber frame construction to develop, its critical that the industry professionals accept timber frame construction and pass the benefits onto clients. Although the case studies demonstrated that timber frame is a versatile method of construction, until public and industry appreciation of the benefits of timber frame increases, masonry construction will remain the dominant form of construction within the UK. It is important that the benefits of timber frame construction are well demonstrated in order to gain acceptance within the industry and the general public. Upon examination of the information collected during the course of this investigation, it appears that timber frame construction has the ability to be used in the construction of complex bespoke homes. Timber frame construction can offer the public and the industry many benefits, however, the research indicates that until timber frame perception changes, it will struggle to impact Northern Ireland in a way that it potentially could. With new building regulations, due to be released in the second half of 2010, a further increase in regulations due in 2013, zero carbon homes in 2016 and the introduction of The Code for Sustainable Homes; it is likely timber frame will grow in popularity due to its thermal ability and environmentally friendly nature. However, public and industry awareness need to increase before the significance of timber frame construction can be fully appreciated. 8.3 Limitations The questionnaires had to be short and concise, and not overly technical to keep the interest of the respondent. This could have resulted in insufficient data being collected. Although a total of sixty questionnaires were distributed in the North West, only forty were returned. To achieve a broader spectrum of results more questionnaires could have been handed out and posted to further regions of the province, such as Belfast. The single interview conducted was very beneficial in getting a timber frame manufacturers view on different aspects of the industry. Although arrangements were in place to interview another two timber frame manufacturers, the interviews never materialised. It would have been beneficial to conduct further interviews to gather a wider range of views. The two case studies provided an insight into two opposing timber frame structures. It would have been constructive to investigate a second bespoke house to gain a further insight into the methods used to construct bespoke timber frame homes. 8.4 Recommendations When carrying out research for this investigation the public, and some professions within the construction industry, appeared to have a negative perception of timber frame construction. A further area that could be investigated is how these negative perceptions can be changed. Further research could be undertaken into marketing campaigns to increase awareness of timber frame construction. Investigate how advertising and promotion could be used to educate people on the benefits of timber frame construction and see if government support is required. Another area of further research could be industrial training. There is a lack of knowledge within the industry about timber frame design and detailing. An investigation into how further timber training is required within the industry. Possibly there are not enough courses and support available, or maybe there is no government funding therefore no incentive for employers to send their workforce. Timber frame design and detailing could also be looked at in university courses. Napier are offering timber engineering degrees, this is possibly the way of the future.

Demographics of Leave and Remain Voters

Demographics of Leave and Remain Voters Does the public portrayal of who voted either way in the EU referendum and why, match the reality of people in north-east London and surrounding areas? Introduction The European Union (EU) referendum on 23rd June 2016 left both the media, politicians on either side of the debate, and professional researchers taken aback at the outcome. Leading up to the voting day there was a large amount media coverage, and comment from politicians and newspapers on why the British public should vote either way.   After the vote there was extensive analysis on why people voted the way they did. Results showed that factors such as gender, age group,  employment,  level of education or training,  ethnic group and where the voters lived, played a key role. The media and researchers also examined the main influences for the public’s vote, and the results ranged across family, friends, colleagues, social media, general media, politicians or entirely longstanding personal views.   These views were often around immigration, the economy, employment, personal identity, national sovereignty, the environment, and national security. This essay will cover these points in further detail, examining studies of why people voted either way, from a variety of sources, including the media, university, and professional research results, before comparing these with a survey taken in north-east London by the author. As London voted overall to remain, with an average of nearly 60% to stay part of the EU and in some areas over 70% (Donovan, 2017)[1], the question of why London’s vote to remain was so much higher than that of the rest of England arises (the rest of the country with only a 46% vote to remain and the overall UK percentage was 48.1%) (Goodwin and Heath, 2016) [2].     A conclusion will then be drawn to decide if the public and media portrayal of who voted either way in the EU referendum and why matches with the reality of people in north-east London and surrounding areas.   Reasons for any mismatch will be suggested. Research after the vote There has been a large amount of research on why people voted either way, and it has become clear that different demographic groups had vastly different opinions on EU membership and the option of â€Å"Brexit†.   Results from polling all over the country has revealed deep divisions in the United Kingdom and its constituent countries, most evidently through age and education (Kirk and Dunford, 2016)[3] as well as areas the voters live in.   Opinions on the EU and immigration through membership of it vary greatly, with clear divides based on age, education, and ethnicity. It became evident that white, older, and more lower paid people without high levels of education were much more likely to vote for Brexit than younger people, degree-holders, ethnic minorities, and the more secure middle- and upper-classes (Goodwin and Heath, 2016)[4]. Research has also revealed that many of those who voted to leave the EU did so due to a belief that this would lead to improvements in the economy, international investment, and the UK’s influence in the world (Ashcroft, 2016)[5], amongst the other factors.   Ã‚  At the same time many people voted to remain as they felt Brexit would adversely affect these things. Unchangeable factors which may have led to a leave/ remain vote This section focuses on the characteristics of British voters that they have no choice over and have no ability to change. That is to say, who the voter is and how that may have affected their vote, as opposed to their reasoning for voting either way (these being things they may have been influenced into thinking or made a conscious decision to believe).   This section will include: AgeEducationEthnicity Age This had a clear impact on the referendum.   Leaving the EU was strongly supported by the UKs older population with those aged over 60 being the most likely group to want to leave the EU, according the polls before the vote (Kirk and Dunford, 2016)[6]. In the actual referendum, 73% of 18 to 24-year-olds voted to remain, dropping to 62% among 25-34s and the number of remain voters falling again with those aged over 45, only 44% voting to remain. Those aged 65 or over were the age group most likely to vote to leave, with only 40% voting remain (Ashcroft, 2016)[7]. Apart from two, each of the top thirty areas of the UK in terms of aging population voted for Brexit.   Higher pensioner areas showed the largest enthusiasm to leave the EU (Kirk and Dunford, 2016)[8]. Put simply, the older the voters, the more likely they were to have voted to leave the EU. Types of pension also affected the vote decision, with around two thirds of those retired on a state pension voting to leave and more than half of those retired on a private pension. (Ashcroft, 2016)[9] However, it is not as simple as ‘the elder generation’s vote to leave swung it’ as there are many overlaps with other factors.   Even the increase of Leave voters with a state pension rather than private begins to reveal some sort of connection to discontent with the government and public funding, uncovering another layer to why the public voted the way they did. It may seem obvious that older generations would vote to leave as older people tend to hold more conservative attitudes than younger people, but there are many reasons aside from age which pushed the people to vote either to leave or remain in the EU. Research shows higher levels of support for Brexit in areas with not only an older population but with below average levels of education. These places in the UK are more likely than others to encounter deprivation and have seen large amounts demographic change as a result of the inward migration of EU nationals in recent years (Goodwin and Heath, 2016) [10].   A combination of all these factors led to an overall vote to leave from a particular area. The author’s own research in north-east London see Appendix E does not completely follow the normal pattern of age, with only 20% of those who voted to leave being 61+, whereas the biggest vote for Brexit was from 41-60-year old’s, with 57% of those who voted to leave being from this age group. The numbers fit for the younger generations with only 17% leavers being 26-40 and 7% being 18-25. The decision for Brexit will affect younger generations more than anyone else in the longer term so may be more inclined to vote to stay apart of the EU for economic reasons (see the section on Economy). The question is why the number of 41-60-year old’s vote to leave was so high in north-east London. It is not clear why this has happened.   It could be the result of an angry baby boomer generation which overlaps with this group, who never experienced the difficulties that not being part of the EU could bring up, whereas an older generation have experienced the long history of conflict which the UK has often been drawn into. In fact the UK was failing economically before it joined the European Economic Community (EEC which later became the EU) in 1973. People might well have forgotten that uncomfortable fact even if they are baby boomers and voted to stay in the EEC in the 1975 vote. However, London is always going to be an anomaly in any comparison with the results from the rest of the UK, as shown later in this essay.   Education   This leads on to the connection between the level of education a person achieved and their decision to vote either way. National media has widely reported that degree holders were more likely to have voted to remain in the EU and most research concurs, showing that the higher the level of education, the higher the EU support, with university graduates being the most likely people to want to stay in the EU. This concurs with the fact that people with GCSE or equivalent as their highest qualification were more likely to vote for Brexit (Kirk and Dunford, 2016)[11]. Within this, those who are still in full time education, whether it is at a lower level or a degree are more likely to vote to remain. (Clarke and Whittaker, 2016)[12] Research shows that a 57% of those with a university degree voted to remain, 64% with a higher degree and an extremely high 81% still in full time education also voting to remain (Ashcroft, 2016)[13], clearly highlighting how higher levels of education progressively result in higher levels of support for Remain. Of the areas that voted to remain, 92% had above average GCSE results (Scott, 2017)[14]. As with age, qualifications bring about the usual liberal vs conservative attitudes, those with few qualifications tending to remain more socially conservative whilst more highly educated people holding a more liberal perspective on matters (Goodwin and Heath, 2016) [15] . This does appear to be true with the high support for Brexit in areas where a large percentage of the population had no qualifications; all the 20 areas considered in the UK ‘most highly educated’ voted to remain and 15 of the 20 ‘least educated’ areas voted to leave while (Goodwin and Heath, 2016) [16].    One of the reasons that a more highly educated area may be more inclined to vote to remain in the EU is their ability to take advantage of the globalization the EU offers.   Authors Hanspeter Kriesi, Robert Ford and Matthew J Goodwin believe that the ‘winners of globalization’ are usually highly-educated and qualified whilst the losers tend to possess fewer skills and therefore are extremely challenged by the increased competition or even see their jobs outsourced due to the increase EU immigration. This is supported by the case that  Ã‚   votes to leave the EU were highest in areas where it could be regarded that the majority of people were lower educated and therefore do not necessarily have the skills to prosper in a progressively competitive and globalized economy that works better for those with the required skills. The lower levels of of education may leave these people with a disadvantage in a fast moving economy, and a lack of opportunities in these low skilled areas further marginalizes them in society and really holds them back.   It results in a society which looks on globalized systems such as the EU as a negative thing. (Goodwin and Heath, 2016)[17]. Those with an ‘A-level’ or equivalent level of education are the group which compromise the importance of education and bring forward the relevance of area. They are the ones who seem to have been most influenced by their surrounding environment, mirroring those in their community. (In a low-skilled community those with A-levels or equivalent are likely to vote the same way as those with low education and in higher-skilled communities they are likely to mirror the beliefs of those with a degree). This begins to show how vital area was in influencing the outcome of the referendum. This is supported by the fact that people with all levels of education were more likely to vote leave in areas which were considered low-skill as opposed to those considered high-skill (Goodwin and Heath, 2016)[18]. My own research very much supports this, with 71% of those who voted to remain having a degree, 18% of those with A levels and only 7% of those at O level or GCSE standard. Ethnicity As much of the campaign to leave the EU was based on fear of immigration (33% of people said the main reason for their vote to leave was to regain control over immigration and Britain’s borders), it is unsurprising that white voters voted to leave the EU by 53% to 47%. Research also shows that 67% of those describing themselves as Asian voted to remain, as did 73% of black voters, highlighting how, on average, non-white voters did not support the leave vote. The importance of this concern over immigration from other countries including EU states (ranging from concern over control through to outright dislike), is supported by the data that those from a white British background voted to leave with 52% but only 31% of those from a white other background voted to leave the EU. (Goodwin and Heath, 2016)[19]. The high levels of white British leave voters also show links to national sovereignty, with the desire to ‘take back control of Britain’s borders’, reports say that people who feel very strongly English were highly likely to vote to leave than any other group (71 to 36%). This also underlines the conception of national identity that comes with the feeling of being English rather than British, supporting the fact that English voted 54% to leave (Goodwin and Heath, 2016)[20]. The author’s local research does not correlate completely with this.   Non-white British voted mostly in favour of remain, as was expected, 60% of white others voted to remain, 70% of Asian British and 50% of mixed-race British. The only anomaly here is that 60% of Black British voted to leave in the north-east London survey. It is possible that the reasoning for the higher leave vote amongst a local black population is due to likelihood that those who would refer to themselves as ‘black British’ in London are often third, fourth or even further generation immigrants, resulting in a similar sense of national identity to those who are ‘white British’. This could mean that this section of voters in north-east London has seen the more recent influx of other immigrants in the area and therefore hold the same views as the majority of white voters.   Factors for the voter’s decision This section is broken down into the voter’s personal reasoning for their vote as opposed the previous section which focused on the actual voter. In this section the voters may have been open to influence on particular issues and had a choice in whether to believe positive or negative messages or not. This section will include: ImmigrationJobs/ EmploymentEconomyNational SovereigntyLongstanding personal viewsPersonal Identity Immigration As has already been brought up in the section on ethnicity,the issue of increasing immigration both legal immigration from EU states, and illegal immigration from other countries by people travelling into and then through the EU to Britain was widely debated in the lead up to the referendum. EU migrants make up for about half the people who move to the UK for a minimum of a year, increasing from only 21% since Eastern Europe was included in the EU, now making up for more than a third of the UK foreign born population. (Ashcroft, 2016)[21] In 2016, EU migration was about   Ã‚  Ã‚  Ã‚   596,000 in total, with around 268,000 citizens from other EU countries migrating to the UK. (Ashcroft, 2016)[22]   Many of those who voted to leave the EU did so with the belief that doing so would bring about a better immigration system and improve border controls. (Ashcroft, 2016)[23] According to research, nearly 90% of those who felt that immigration was bad for the economy supported the vote to leave, but less than 10% of those who thought immigration was good for the economy (Goodwin and Heath, 2016)[24].   Those who see immigration as a positive thing and therefore voted remain are also not uncommon. Britain often uses the free movement of people within the EU to its advantage: 1.2 million UK-born citizens work, study, and retire in other EU states. (As an aside, most working in other EU states are professionals, and the largest number of retirees go to France and Spain.) (JRF, 2016)[25] 85,000 in total emigrate abroad per year. (Ashcroft, 2016)[26] This may have been a factor which spurred on some members of the public to vote remain, but clearly it wasn’t significant enough. On average Britain’s immigrant population preferred the remain campaign due to the level at which the leave campaign stressed the importance of decreasing migration across Europe and other countries.   National figures show areas with higher levels of net migration, such as London, voted to remain (Scott, 2017)[27] (Clarke and Whittaker, 2016)[28]. London is also an area where immigration is undeniably higher than the rest of the country, with just under 40% of Londoners being foreign born and a significantly larger amount being second or third generation immigrants (Kirk and Dunford, 2016)[29]. However, researchers Italo Colantone and Piero Stanig claim that there is no evidence of a connection between the support for Brexit and the proportion of immigrants or new immigrants in an area. (Clarke and Whittaker, 2016)[30] Other data also supports this, saying that areas which started with relatively few migrants but which saw sizeable increases experienced a sudden influx of EU migrants over the last ten years were often more pro-leave (the leave vote was high in areas such as Redditch, Maidstone, Gravesham and Lincoln, with links to this factor) (Goodwin and Heath, 2016)[31]   This shows that if the number of immigrants in an area has seen a sudden increase, there was more likely to be a Leave vote in that area than an area which has had a large number of immigrants for a long time. It suggests that fear of immigration is key (Clarke and Whittaker, 2016)[32] The public is often afraid that EU migrants tend to come to the UK to work (JRF, 2016)[33], so a sudden increase of immigrants in an area may lead to a loss of job for those who had already been living there.   Residents also often believe that the arrival of new immigrants is a principal contributor to the pressure on services (Travers, 2016)[34]. This shows that the level of migration doesn’t seem to matter but the pace of change over the past decade or so does, suggesting yet again how area plays a significant role on why people vote either way.   Higher-skilled, higher-migrant, low-leave areas include Westminster, Hammersmith & Fulham, and Camden (Clarke and Whittaker, 2016)[35], also highlighting the importance of area: these have seen significant migrant increase, yet voted in favour to remain also bringing into light the other factors which influenced the area’s votes. Areas which voted to leave witnessed significant demographic change due to the surge of EU immigrants in recent years and are more likely than others to experience deprivation and. (Goodwin and Heath, 2016)[36] The author’s research matches what has been said, as the survey taken was in London where a higher migrant population is the norm. Amongst the north-east Londoners that were questioned, 42% of the cited immigration as a key reason for their vote. However, this was not the most common answer, coming third behind employment (52%) and economy (65%) as key reasons which influenced a vote either way. An interesting result, which matches what has been said about areas with higher levels of immigration being less likely to see this as a negative issue, is that 60% of those who chose immigration as a reason for their decision actually voted to remain.   This suggests that they saw immigration as a positive result of remaining part of the EU. This reflects on the importance of area as London’s results are so different to those of the rest of the country. Jobs/ employment Many people’s decision to vote either way in the referendum was spurred on by the subject of employment. This links back to the subject of immigration as the employment rate of EU migrants is high; 82% of working-age EU migrants are employed, with EU migration expanding the UK workforce by around 0.5% a year and putting 6% of the UK workforce under stress of severe reduction by 2018 (JRF, 2016) [37]. The unemployed were much more likely to vote to leave the EU as well as those who felt their financial situation had deteriorated (Goodwin and Heath, 2016)[38], because they felt their situation was down to the UK being a member of the EU. This again links back to the issue of area as a whole.   Many areas have experienced a loss of jobs such as mining, docking and seaside jobs, as well as those which involve traditional manufacturing. This has left these places with weak private sectors and a mismatch between skills available and skills needed for the modern economy, resulting in a backlash of resentment toward the EU, (some of the biggest Leave votes were in areas exactly as descried: Stoke-on-Trent, Blackpool, Mansfield and Barking & Dagenham to name just a few). Many believe those who run government have allowed large parts of the country to be left behind (Ashcroft, 2016)[39]. As has been mentioned before, students are more likely, on average to have voted to remain, forming a higher proportion of the population in low leave vote areas. Once the number of students in an area is controlled, the correlation between employment and votes either way becomes much clearer (Clarke and Whittaker, 2016)[40].   Research shows that support for leave was higher for those on a lower pay ( £20,000 per year), than it was for those with incomes of more than  £60,000 per year (Goodwin and Heath, 2016)[41]. Overall, when employment is taken in to consideration with a vote either way, it is, on average, those who earn less who voted to leave. However, when taken into consideration with other factors, as in other sections of this essay, the line becomes blurred and it is no longer as simple as that. The north-east London findings research fall very much in line with what others have said, with students more likely to vote to remain than leave by about 20% (with a considerable amount not voting at all), and those who are unemployed voting to leave by about an extra 60%. Those in work were more likely to vote remain and those who had retired vote to leave. This can link back to the importance of age and by extension, education, those who have retired mostly being older and students usually being younger and better educated. Economy The EU is Britain’s largest trading partner, accounting for nearly 45% of UK trade and is the largest source of foreign direct investment (JRF, 2016)[42], so a vote to leave the EU puts into question the economic reasoning behind the decision. 43% of those who voted remain did so as they believed the risk of leaving was too high of a danger for the economy. Only just over 6% said the main reason for their remain vote was that â€Å"when it comes to trade and the economy, the UK would benefit more from being outside the EU than from being part of it† (Ashcroft, 2016)[43] so it is surprising the UK voted to leave.   The UK’s membership fee in 2015 was  £12.9 billion per year which comes to around  £200 per year for each person. Many believe this money would be better spent within the UK, for instance towards public goods and services such as the NHS. In terms of total contribution to the EU budget, the UK pays the highest amount after Germany (JRF, 2016)[44] and it is often argued that the amount the UK pays is too high, and this resulted in many Leave votes. The author’s figures shows that London also saw the economy as a key reason that the UK show either remain or leave the EU. It was the biggest factor influencing north-east Londoners’ vote, with 65% citing this as a reason for their decision. The local research also correlates with other national research. Of those who cited economics as a reason for their vote, 78% voted remain, matching the idea that some feel the UK would do much better economically within the European Union, and those in London feel particularly strongly about this. This may link to the immense centralisation of the UK, politically and in terms of the concentration of the economy, which will be talked about further later in this essay.   This centralisation allows more people within London to see the economic benefits of being a member of the European Union than people in other areas, who may often feeling cut off from what is going on in the city. National Sovereignty The loss of sovereignty inherent in EU membership was also a reason for why people voted to leave. Many believe that other EU countries have too much influence over the laws which affect the UK, convincing several people to vote Leave. These laws include regulations which affect working hours, the environment, financial services, workers’ rights, and even domestic appliances.   Research has shown that 49% of those who voted leave claimed the biggest reason for them wanting to leave the EU was â€Å"the principle that decisions about the UK should be taken in the UK† (Ashcroft, 2016)[45]. International aid has also increased and many think that the problems within the UK require more attention at this time, considering that funding for the Home Office, local government, further education, and housing has been cut by up to 35% (Travers, 2016)[46].   13% of leave voters feared that remaining in the EU would result in the UK having no choice â€Å"about how the EU expanded its membership or its powers in the years ahead† (Ashcroft, 2016)[47], while believing that the UK does not have a fair say in the laws and policies of mainland Europe. The author’s research finds Londoners care less about national sovereignty in relation to their decision to vote remain or leave, with only 19% of the survey results coming back with this being a key reason for their decision.   This again shows how different Londoners opinions are to the rest of the country and highlights problems such as the centralization that fuels the UK but often leaves the rest of the country feeling detached from politics. This will be talked about in more detail in the sections on London and Area. Longstanding personal views Longstanding personal views must be taken into consideration as to why people voted either way in the referendum, as 43% of people said that they were always sure of what they would end up voting or decided early on, whereas only 24% decided their vote within a week of referendum day with 10% deciding the day before, or even on the day of the vote (Ashcroft, 2016)[48]. Although the voters seemed unsure what to decide, both leave and remain voters were equally likely to have chosen what their vote would be on the actual day of the referendum (Ashcroft, 2016)[49]. This suggests that according to the research, longstanding personal views were not the main reason which influenced the outcome of the vote.   The north-east London research showed that 50% of people believed their longstanding personal views were a big part of how they voted, 37% of the people saying it was their sole influence. This could relate to people in London having been in the centre of politics so much that they are more in touch with and understand the situation Britain is in, allowing them to make up their minds sooner.   Ã‚   Personal Identity Personal identity seemed to be the least important issue for most people, with little available research on this section. Just under 17% said their main reason to vote remain was the belief that UK would â€Å"become more isolated from its friends and neighbours† and only 9% said they felt a â€Å"a strong attachment to the EU and its shared history, culture, and traditions† (Ashcroft, 2016)[50], highlighting how little British people feel a connection to their mainland European neighbours and linking back to the idea that those who felt primarily British were more likely to vote to leave the EU.    The author’s data shows that north-east Londoners feel more strongly about personal identity than the rest of the country, with 33% of them citing this as one of the reasons which influenced their vote. It is possible that Londoners feel a stronger connection to Europe than the rest of the country, and explain why the number is higher. Linking back to the fact that the UK is a very centralised country, London has a stronger affiliation with Europe than the rest of the country. It has more relations with mainland Europe due to the nature of many jobs in London, specifically in the city of London, a large amount of which must keep consistent contact and relatively good relations with the rest of Europe. Another reason for the higher percentage of people seeing personal identity as a reason to influence their vote could be the, already discussed, high local immigrant population, especially from other EU countries, resulting in more integration and a more evident personal connection to the rest of Europe.   This will again come up in the sections on London and Area. Other Nationally, gender did not significantly affect the way people voted.   By contrast a stronger possible factor for people voting either way was their feelings of detachment from politics. 70% of leave voters were concerned that ‘politicians don’t care what people like me think’ (Goodwin and Heath, 2016)[51]. About 75% of council and housing association tenants preferred the leave vote, (Ashcroft, 2016)[52] but this could be linked to other issues such as employment and the belief that the money spent of the EU should be spent within the UK. Another group who were more likely to vote Leave were those in favour of the death penalty as well as harsher prison sentences in general, and those who are against equal opportunities for women and homosexuals (Goodwin and Heath, 2016) [53], but this again could link back to an elder generation as well those who are generally more right wing often voting to leave.    The author’s research taken in north-east London conflicts with what other data says about gender being irrelevant, as 76% of the women voted to remain whereas only 54% of men said the same. This could be due to EU regulations and directives, some of which are particularly in the interest of women and go further than previous UK legislation.   These areas relate to maternity rights, sex discrimination and equal pay, offering woman what some may see as a better deal than men if Britain voted to remain.   Views on this are both positive and negative and it is intuitive that more women would take a positive standpoint. Area Area stands alone to the other sections in this essay as it is neither a conscious reason to vote either way or an unavoidable part of who a person is, but could fit into both parts as has links to both. Most of what has been said so far comes down to area and the structure of UK, the most centralized large democracy in the world, highlighting how, arguably, London cannot and will not in any way reflect the views of the rest of the country. People not living in London feel cut off from the Government, because in fact they actually are, with ministers and other officials living in central London whilst making decisions which effect the rest of the country (Travers, 2016)[54]. This may have led to many of those in areas outside London voting to leave in a protest vote, pointing out that their voices are not being heard and their needs are not being addressed; these areas have been ‘left behind’ by fast economic and social change and were the most likely to vote for Brexit (Goodwin and Heath, 2016) [55]. The area in which people live seems to override every other reason for which they voted, for instance, education; people with all levels of qualifications being more likely to vote leave in a lower-skilled area than those in a higher-skilled area, regardless of the level of education they attained. Even though they were less educated and therefore at a natural disadvantage, this was not the only reason they felt marginalized in society and therefore voted Brexit, due to the complete lack of opportunities that were offered in these low-skilled communities (Goodwin and Heath, 2016)[56]. Research shows that people living in these low skilled areas also naturally tend to be more conservative as well as identify more strongly with being English rather than British or European and feel more out of touch politically than similar types of people living in high-skilled areas (Goodwin and Heath, 2016)[57]. In areas where there is little opportunity to ‘get ahead’ and the people feel economically disadvantaged and struggle to keep up with other, more highly skilled areas, people were also more likely to vote to leave. These areas have often also seen important changes due to the inward migration of EU nationals (Goodwin and Heath, 2016) [58], reasserting the importance of immigration but showing that area was above that factor in importance when voting.    This all shows the importance of all factors, with area tying other sections together. In some cases, area even comes through as a stronger cause to vote either way, overriding other reasons for why people may have voted, such as education and age. London Consideration must always be taken when comparing polling results with London, where immigration rates are high, with the largest number of migrants in the UK, 1.4 million living in inner London in 2015 and 1.8 in outer (Vargas-Silva and Rienzo, 2017)[59] and with the votes for remain resulting in some of the highest in the country (Scott, 2017)[60]. Votes were swayed towards remain in London, partially due to large numbers of people from immigrant backgrounds (see Factors for the voters’ decisions above. For example, in north-east London boroughs such as Waltham Forest and Hackney clearly voted to remain (by 59.1% and 78.5% respectively).    The BBCs political editor Laura Kuenssberg summed up the situation perfectly, commenting that, London is an island, compared to the rest of the country where the Leave campaign is gaining ground, (Donovan, 2017)[61]. Conclusion  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Does the Public portrayal of who voted either way in the EU referendum and why, match with the reality of people in north-east London and surrounding areas? Overall it is difficult to compare London with the rest of the UK due to the extreme centralization of the country politically and economically, but most results seem to correlate and confirm national trends for particular factors. When it comes to sections such as immigration results vary enormously, but those in London who voted to leave often had other reasons for their vote aside from this. The rest of country feels more detached from politics than London and so votes are naturally more likely to sway to leave but the research has also showed that those in areas with less immigration were more likely to vote leave than those with a large number of migrants, even if they named immigration as one of the top reasons for their vote. This shows that the fear of immigration is more effective than actually living in an area such as London. This can also be linked to the idea that areas with less migrants are less likely to be in large cities and therefore will feel more detached from politics and will be ‘left behind’ in a rapidly globalized country and therefore are searching for someone to blame. Due to the high number of immigrants in London as well as it being the capital with a higher average wage, it is naturally more likely to vote remain so any surveys taken in London will reflect this. Although the parts of north-east London people interviewed were from are not necessarily the most educated areas, the research has shown that although this could sway votes, the area in which the people live is more important and therefore outweighs that, resulting in a less educated person living in London being more likely to vote to remain than a higher educated person in a seaside town. This can also be taken into consideration when it comes to age and other factors.   With this in mind, the north-east London research generally matches with the national public portrayal of who voted either way and why. From the author’s perspective, at the same time it underlines the centralised nature of the UK and the concentration of economic growth in London and the south east. Summary of References Electoralcommission.org.uk, 2017 Electoralcommission.org.uk. (2017). Electoral Commission | Complete set of turnout figures for referendum now published. [online] Available at: http://www.electoralcommission.org.uk/elections/referendums?a=117451 [Accessed 11 Apr. 2017]. Clarke and Whittaker, 2016 Clarke, S. and Whittaker, M. (2016). The Importance of Place: explaining the characteristics underpinning the Brexit vote across different parts of the UK Resolution Foundation. Resolution Foundation. Available at: http://www.resolutionfoundation.org/publications/the-important-of-place-explaining-the-characteristics-underpinning-the-brexit-vote-across-different-parts-of-the-uk/ [Accessed 11 Apr. 2017]. Goodwin and Heath, 2016 Goodwin, M. and Heath, O. (2016). Brexit vote explained: poverty, low skills and lack of opportunities. [online] JRF. Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 11 Apr. 2017]. JRF, 2016 JRF. (2016). The EU Referendum and UK Poverty. [online] Available at: https://www.jrf.org.uk/report/eu-referendum-and-uk-poverty [Accessed 11 Apr. 2017]. Kirk and Dunford, 2016 Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. Travers, 2016 Travers, T. (2016). Why did people vote for Brexit? Deep-seated grievances lie behind this vote. British Politics and Policy at LSE. Available at: Why did people vote for Brexit? Deep-seated grievances lie behind this vote [Accessed 11 Apr. 2017]. Scott, 2017 Scott, S. (2017). Did education count in the EU vote?. [online] Schools Week. Available at: http://schoolsweek.co.uk/did-education-count-in-the-brexit-vote/ [Accessed 11 Apr. 2017]. Ashcroft, 2016 Ashcroft, L. (2016). How the United Kingdom voted on Thursday and why Lord Ashcroft Polls. [online] Lordashcroftpolls.com. Available at: How the United Kingdom voted on Thursday and why [Accessed 11 Apr. 2017]. Vargas-Silva and Rienzo, 2017 Vargas-Silva, D. and Rienzo, D. (2017). Migrants in the UK: An Overview Migration Observatory. Migration Observatory. Available at: Migrants in the UK: An Overview [Accessed 11 Apr. 2017]. Donovan, 2017 Donovan, T. (2017). EU referendum: Most London boroughs vote to remain BBC News. [online] BBC News. Available at: http://www.bbc.co.uk/news/uk-politics-eu-referendum-36612916 [Accessed 11 Apr. 2017]. Appendices Appendix A Schools Week, (2016). The Relationship Between voting Leave and Educational Background. [image] Available at: http://schoolsweek.co.uk/did-education-count-in-the-brexit-vote/ [Accessed 12 Apr. 2017]. Appendix B Lord Ashcroft Polls, (2016). How Britain Voted by demographic. [image] Available at: http://lordashcroftpolls.com/2016/06/how-the-united-kingdom-voted-and-why/ [Accessed 12 Apr. 2017]. Lord Ashcroft Polls, (2016). When they decided. [image] Available at: http://lordashcroftpolls.com/2016/06/how-the-united-kingdom-voted-and-why/ [Accessed 12 Apr. 2017]. Lord Ashcroft Polls, (2016). The Relationship Between Voting Leave and Educational Background. [image] Available at: http://lordashcroftpolls.com/2016/06/how-the-united-kingdom-voted-and-why/ [Accessed 12 Apr. 2017]. Ashcroft Polls, (2016). Reasons to Leave, Reasons to Remain [image] Available at: How the United Kingdom voted on Thursday and why [Accessed 12 Apr. 2017]. Lord Ashcroft Polls, (2016). Do you think of each of the following being a force for good, a force for ill, or a mixed- blessing? [image] Available at: http://lordashcroftpolls.com/2016/06/how-the-united-kingdom-voted-and-why/ [Accessed 12 Apr. 2017]. Lord Ashcroft Polls, (2016). National Identity. [image] Available at: How the United Kingdom voted on Thursday and why [Accessed 12 Apr. 2017]. Appendix C Resolution Founation, (2016). Four Groups of interest. [image] Available at: http://www.resolutionfoundation.org/publications/the-important-of-place-explaining-the-characteristics-underpinning-the-brexit-vote-across-different-parts-of-the-uk/ [Accessed 12 Apr. 2017]. Resolution Founation, (2016). Leave vote in the local authority, by % of 16-64 year olds with NVQ4+. [image] Available at: The Importance of Place: explaining the characteristics underpinning the Brexit vote across different parts of the UK [Accessed 12 Apr. 2017]. Appendix D Joseph Rowntree Foundation, (2016). Support for leave among different demographic groups. [image] Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 12 Apr. 2017]. Appendix E: Author’s survey in north-east London 30Dec 2016 [1] Donovan, T. (2017). EU referendum: Most London boroughs vote to remain BBC News. [online] BBC News. Available at: http://www.bbc.co.uk/news/uk-politics-eu-referendum-36612916 [Accessed 11 Apr. 2017]. [2] Goodwin, M. and Heath, O. (2016). Brexit vote explained: poverty, low skills and lack of opportunities. [online] JRF. Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 11 Apr. 2017]. [3] Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. [4] Goodwin, M. and Heath, O. (2016). Brexit vote explained: poverty, low skills and lack of opportunities. [online] JRF. Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 11 Apr. 2017]. [5] Ashcroft, L. (2016). How the United Kingdom voted on Thursday and why Lord Ashcroft Polls. [online] Lordashcroftpolls.com. Available at: How the United Kingdom voted on Thursday and why [Accessed 11 Apr. 2017]. [6] Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. [7] Ashcroft, L. (2016). How the United Kingdom voted on Thursday and why Lord Ashcroft Polls. [online] Lordashcroftpolls.com. Available at: How the United Kingdom voted on Thursday and why [Accessed 11 Apr. 2017]. [8] Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. [9] Ashcroft, L. (2016). How the United Kingdom voted on Thursday and why Lord Ashcroft Polls. [online] Lordashcroftpolls.com. Available at: How the United Kingdom voted on Thursday and why [Accessed 11 Apr. 2017]. [10] Goodwin, M. and Heath, O. (2016). Brexit vote explained: poverty, low skills and lack of opportunities. [online] JRF. Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 11 Apr. 2017]. [11] Kirk, A. and Dunford, D. (2016). EU referendum: How the results compare to the UKs educated, old and immigrant populations. [online] The Telegraph. Available at: http://www.telegraph.co.uk/news/2016/06/24/eu-referendum-how-the-results-compare-to-the-uks-educated-old-an/ [Accessed 11 Apr. 2017]. [12] Clarke, S. and Whittaker, M. (2016). 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Available at: The Importance of Place: explaining the characteristics underpinning the Brexit vote across different parts of the UK [Accessed 11 Apr. 2017]. [31] Goodwin, M. and Heath, O. (2016). Brexit vote explained: poverty, low skills and lack of opportunities. [online] JRF. Available at: https://www.jrf.org.uk/report/brexit-vote-explained-poverty-low-skills-and-lack-opportunities [Accessed 11 Apr. 2017]. [32] Clarke, S. and Whittaker, M. (2016). The Importance of Place: explaining the characteristics underpinning the Brexit vote across different parts of the UK Resolution Foundation. [online] Resolution Foundation. Available at: http://www.resolutionfoundation.org/publications/the-important-of-place-explaining-the-characteristics-underpinning-the-brexit-vote-across-different-parts-of-the-uk/ [Accessed 11 Apr. 2017]. [33] JRF. (2016). The EU Referendum and UK Poverty. [online] Available at: https://www.jrf.org.uk/report/eu-referendum-and-uk-poverty [Accessed 11 Apr. 2017]. 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